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by dsuriano
5562 days ago
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In regards to competing with Apple, I feel like a lot of people forget the advantage that Apple's retail stores give them. The Apple retail stores give people an opportunity to use iPads preloaded with software in a nice shopping environment. How will Samsung (and others) reach the average consumer with these new tablets? Will Best Buy just stick them in the middle of 4 other tablets with price tags? |
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Not an easy problem, though: people will just browse and evaluate at your store, and then order online.
Solution: aggressively charge for shelf space, just like grocery stores do for end cap placement.