[mchusma]

I actually think if there were a limit it should be limited to whatever the average payment processing fee is, so about 0.3%-3% depending on the country. They already charge for ads, and benefit from the size and scale of the platform, so it's not like the thing is free.

However, the bigger move is just letting consumers pay how they like, without apple taking a cut.

Apple has a huge user experience advantage by being baked into the OS and can be a default option. It definitely doesn't help any consumer to prevent users from being able to use their payment method of choice, and preventing the app maker from having transparent payment methods.

I switched to Android years ago because of how irritating it is to have to go around apple to pay for things.

[lathiat]

Something often not accounted for is these stores offer gift cards at much higher payment fee rates (seemingly at least 10%). And you need to avoid a scam where developers just syphon that through.

I believe at least some of the time they also do currency conversion for you which typically nets another 3%

Of course they could always charge a variable commission based on the funding source etc and also charge less than 30 still (eg Apple Cleary thinks it can do 15%). But their cut is not always as simple as 3% or less.

[httpsterio]

Can be and is the only sole option. Even if Apple's app store is baked in, I wouldn't balk at any commissions they feel comfortable with and any draconian rules they use to extort developers as long as users would have the possibility to install apps outside of the store, but as it's impossible (unless you jailbreak which can be more or less impossible on some devices) it creates a huge issue.

There's definitely benefits on being listed on the app store and developers should have the option to weigh the benefits against the cons to see if it makes sense to allow Apple to dictate their publishing methods and cuts they're taking vs self publishing, but that's currently not an option.