American politics became Americans nightly entertainment, its a saturated behemoth with an insatiable appetite. It will not be long until election campaigns are non-stop. There's simply too much money in this game.
To be fair, there's basically no sports or festivals or other distractions going on right now. Politics and politics-adjacent action are the biggest topic with zero competition.
Any time you can spend a half a trillion dollars without accountability, you have a massive incentive to spend all of your time either trying to obtain that power, or trying to defend it.