[sammorrowdrums]

Firstly Bitbucket allowed free personal private repos, so many people who did not actually want to use it did for closed source projects. Bitbucket has generally had the least pleasing UI, and the association with Atlassian sort of corporate feel made it seem uncool to a degree. It just didn't really feel great to use for me. I've used all 3 extensively.

I've transitioned with companies from Github to Gitlab, from Bitbucket to GitHub etc. but never to Bitbucket. In fairness I was using Gitlab during their great outage, so I can say that cool is not always reliable. And coolness fades and dies relatively fast.

But I can't remember Bitbucket ever being cool.