[Konohamaru]

Lots of companies do what Amazon does. See University of Phoenix vs. ASU Phoenix campus.

Is it stupid? Yes, but advertising is generally geared toward human stupidity. More specifically, it's geared toward pointy-haired bosses who are being presented AWS Lambda™ who are thinking to themselves "well I heard a lot about lambdas, are these what my team meant?"

[jdub]

We can't design everything for people who couldn't figure out how to operate a toothbrush.