[culturestate]

> As much as I respect the technical acumen and creativity of my colleagues in the industry...we do a pretty bad job of communicating it.

This is the root of so many problems for technical teams in ostensibly non-technical businesses. More developers and engineers really need to embrace the reality that your work doesn't always speak for itself - sometimes you have to speak convincingly on its behalf.

[sgift]

Or you wait until it explodes and then get the money either way. Plus, you don't have to bother with people who do not want to understand, which is the second problem commonly faced by technical teams. I've seen more than enough technical people doing anything they could to make people understand, but at the end of the day Sinclairs adage about people not understanding something if their income depends on not understanding it holds true.

[culturestate]

It's not always about understanding, sometimes it's just about making them believe you. The relationship between business and tech doesn't have to be adversarial - learning how to get yourself a seat at the table and what to say once you get there can be a quality of life improvement across the board.