[pbhjpbhj]

Not hard at all, they could include uBlock add-on by default (as they did with Pocket) except allow people to disable it this time.

They do rely on Google's advertising revenue for multiple $100M of funding; so they presumably don't want to be too successful in democratising ad-blocking.

Eich used to be a controlling influence on FF (as Mozilla CEO), since he was ousted he heads Brave browser which includes content blocking by default (and a content revenue model).

In short perhaps FF/Mozilla are curtailed by financial considerations.

[TheRealPomax]

Not unless they buy uBlock first, which is what they did with Pocket. And unlike Pocket, which was already a company looking to get bought, uBlock is very much not that.

[pythux]

Nit: you must be talking about uBlock Origin, because uBlock was actually bought[1].

[1] https://blog.getadblock.com/the-adblock-family-gets-a-new-ad...

[behnamoh]

But even Brave doesn't block some google ads.