[legitster]

"Constantly reinvesting for even bigger economies of scale."

This may have made sense 5 years ago, but this doesn't make sense when their margins have only gotten lower and their number one expense is employees, which is a marginal cost. They are well into the "diseconomies of scale" territory. And there are more competitors now then when they started!

> You don't seem to actually understand Amazon's business model at all

Source: I have worked in and out of the Amazon ecosystem for 5 years.

[notyourwork]

> Source: I have worked in and out of the Amazon ecosystem for 5 years.

In and out of Amazon or Amazon's eco-system. You should qualify this as they are very different perspectives.

[nickff]

Perhaps Amazon is trying to be the major fulfillment provider as automation of order picking becomes more productive, and those employees are made redundant; a sort of "Netflix for warehouses" model (where Netflix went from mail fulfillment to online).