Or not even an arm of the government. The same reasoning would be applied by other companies buying services. Vendors with a reputation for stopping service to clients because of bad news coverage are a risker bet.
Explain all the businesses built on YouTube, then. YT is "free" to most consumers (paid for by ads), but there are literally people who make their livings as YouTube personalities.
No, read it again. According to me, many people are unwilling to build a life on sand, it weighs negatively in their choices. The fact that some are observed to take the gamble proves nothing. (And the fact that some of those got nasty surprises of being de-monetized proves that they should have been concerned.)