[wiremine]

I remember this being a theme during the 2001 recession. I can't find the link right now, but I remember more than a few articles about this trend back then. I was able to find VC capital investment. [1]

Clearly there was more silly money being throw around in the late 90s and into 2000, but by 2002 the mantra in was "ROI, ROI, ROI!"

[1] https://en.wikipedia.org/wiki/Dot-com_bubble#/media/File:US_...