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That is true – businesses are legally allowed to refuse service to anyone (apart from protected classes like race or political affiliation, but that probably does not apply here). It's an important right, and probably many businesses would be more profitable and happy if they exercised that right more often. It's still politically dangerous, and would earn a company a lot of enemies and mistrust (as well as some allies, though they may be the type to just ask for more, as others on this post have mentioned). |
Yes, doing the right thing often is dangerous and earns you hatred from other people doing bad things who love the freedom of hiding amongst a herd of other equally guilty people.
The reason we have so much respect for people who take stand and do what they believe is right is because doing so is so hard. That doesn't mean you shouldn't do it.