[n_kb]

Unless your don't want to, but you are obliged to use IG because your business focuses on a demographic on which IG has a monopoly (the 15-25 demographics in the EU).

[pas]

That's where models, brand ambassadors, and influencers come in. It's not like lifestyle business just found out that sex sells.

[bzb3]

I'm sure there are worse jobs than using Instagram

[square_usual]

There's a difference between using Instagram and having to wear a Bikini on Instagram even if you don't want to.

[bzb3]

Nothing worse than owning a car repair shop and having to force your mechanics to wear a bikini for Instagram ads. Imagine having to have that conversation with a bunch of short tempered hairy dudes

[manigandham]

Nobody is "obliged" to use it.

You can also buy ads if you want to show your posts to people, like any other business does.

[disgruntledphd2]

To be fair, the linked article does suggest that this effect occurs for ads as well as organic posts.

[manigandham]

Where's the suggestion that it applies to ads? The only coverage is 2 un-sourced instances of the ad creative review algorithm falsely flagging the content.