[watwut]

Not really. It is about algorithm picking up and showing some pictures more regardless of personal taste of individual user or content creator

> If Instagram were not mingling with the algorithm, the diversity of posts in the newsfeed of users should match the diversity of the posts by the content creators they follow. And if Instagram personalized the newsfeed of each user according to their personal tastes, the diversity of posts in their newsfeeds should be skewed in a different way for each user. This is not what we found.

So it is more of algorithm amplifying effect that exists in general in much smaller effect and pushing people toward aesthetic that would not be "naturally" their preferred thing to look at or produce.