[themodelplumber]

Just a guess: Apple has been selling the big picture (via gentle philosophy, top-down design planning, and ads featuring what must be meta-planning data or it's way too simple) since the very beginning. This gave Apple an early lead in the idea space. Their white-space philosophy directly enabled the blank slate or greenfield thinking we associate with this kind of software.

I would add that Steve Jobs' own psychology seemed reduction-biased, for better or worse. His thought process was aimed at achieving impact through early/first principles, but the principles were those of concept, design, sensory experience, or interpersonal dynamics rather than information or engineering.

As a result, we get Think Different, and the first step in Thinking Different is thinking; I would add that due to the reduction it's more like thinking starkly. This is quite different from processing or manipulating, which were and still are very PC concepts, compared to Apple.

Anyway. A guess. And yeah, the unfortunate part of info-illustrations is that pages of them which reward different perceptual ordering/directions in each illustration are just harder to parse.