I initially misunderstood this headline to mean the opposite: I took "drops" to mean "introduces", which is the opposite of the intended meaning -- "withdraws". Not sure where I got this non-mainstream meaning of "to drop".
similarly, dropping off supplies or deliveries -- maybe where they are dropped from a great height via parachute out of a plane. Or dropped off by a delivery truck.
"Lattice drops recent EULA clause" would be easier to interpret if the initial and final altitude of the clause was specified. If the initial altitude was unusually high, it might indicate that the clause was being introduced via parachute. If the initial altitude was comparable to the altitude of an object being held in a person's hands, and the final altitude ground level, this would suggest the clause being discarded or removed.
It's what most hip clothing brands do to launch merch. Look at Supreme as an early example. Artificially limited stock, released like Black Friday. Scarcity ups the coolness and bragging factor. It's somewhat odd though many times - take
Supreme example - the retail costs don't actually match the demand (they could charge higher) not supply side and a large re-sale market opens (even stockx.com a real market with order book)