[gingerlime]

Congrats on launching. Very interesting. Does it support localization / customizing the look&feel? I couldn't work out if it's something that runs directly on our site, or we need to redirect to yours... I think some more documentation/info before you sign up for a trial can help give better confidence about what's involved and how it actually works (although the homepage is awesome and explains the value proposition super well).

Like others, I'm a bit on the fence about the ethical aspects of it. Yes, there's a lot to say about giving real value, listening to customers, but it does start going down the path towards darker patterns like Amazon Prime (there's a looong way to go down that path, but still feels like a step there). I'm not trying to criticize, but just voice my personal feeling around adding friction to cancellation.

[gfloyd]

The customization is limited right now (you can add your company logo, and customize the text for offers), since our initial focus was on getting the design and UX right. Localization and/or complete customization of the look and feel is definitely on the roadmap.

We'll get to work on adding some more documentation for sure, but the short answer is that it's a JavaScript widget that runs everything for you on your site. You can check out the technical docs on the NPM package here: https://www.npmjs.com/package/@prosperstack/flow

Thanks so much for the honest feedback. I definitely agree about steering away from dark patterns and adding friction to cancellation. We want the cancellation process to be super easy, and hope to try achieve a balance that actually benefits customers instead of trying to trap them into not leaving.