[chongli]

Believe it or not, grocery stores charge money for shelf space. Premium shelf space at eye level commands premium prices. The reason Smuckers is highly visible and not buried at the back or on the bottom shelf is because they’ve paid the premium price to be visible.

So of course they’d sue —- for breach of contract. But don’t think for a second that grocery stores are just trying to be fair with the shelf space. They of course don’t charge themselves for placement of their own brands.