[csteubs]

We're taking a two-pronged approach as we launch and scale up.

Short term: camera resolution on the average cell phone is often better than an array onboard a satellite, so the MVP is a native app that window seat passengers use to record in-flight. Because we know the flight route before takeoff and GPS works in Airplane mode, we load in target coordinates and ping the user to begin recording when flying over a target coordinate. They receive free in-flight wifi for their effort, but we also use the wifi connection to stream the video feed. That gets us more exposure to the 77,000 daily flights across the U.S. each day (also boosts general awareness: "Why are you recording out the window?")

Long term: we're developing a hardware solution much more powerful than a cell phone camera with a 6-camera array and many more sensors, including an infrared dome for near-field cloud penetration and onboard preprocessor for compressing the stream before sending it back down to earth. The form factor is akin to a headphone case (I actually used a Bose headphone case for the prototype) and is mounted to the window within the cabin, mitigating the need for FAA (but not FCC) approval. There are some teaser images on our Instagram if you're curious - @notasatellite.

[brokenmachine]

Pardon the stupid question, but how do you see the ground from the plane window? Most of the time I'm on a plane you can't see much of the ground, not nearly enough to get good aerial view images anyway.

Plus video quality is usually pretty crappy and you'd need heaps of post-processing to stabilize the video/remove dirt spots on the window, etc. I find it difficult to believe that this would work well with random people filming with their smartphones out a plane window.

[csteubs]

Not a stupid question at all! If you place your phone near the top of the window and angle it down, you'll see an image that looks remarkably like a satellite image and in many cases, better. I didn't believe it could be done either when I first started. A few friends working in the GIS space saw the images and started requesting them on frequent flights I took, and that's about when the lightbulb went off.

There are still a ton of variables that affect image quality. Type of aircraft, weather conditions, altitude, camera, seat position (sitting forward of the wing is slightly more advantageous because the inference engine doesn't have to correct for the exhaust blur in the aft), angle of view, residual engine vibration/dampening, time of day, flap/aileron position, the list goes on. Part of the go-to-market strategy involves making sure the hardware product and the inference engine handles a number of those limitations. Neither satellite nor aerial imagery is perfect, but you have a vastly higher chance with ~80,000 flights/day vs. the 300 commercial imaging satellites in orbit, with automatic cost savings in the millions that we can pass on to our customers.

Not-so-subtle marketing pitch--you can see a bunch of real-life examples on our socials @notasatellite.