[karmakaze]

You should be able to describe 'what' aspect it improves without giving away the secret sauce.

Less effort? Is it cheaper? A quirk to capitalize while it exists?

Can you name a few companies that might be considered competitors?

[socialleaf]

Sure. The product aims to tackle friction encountered in the content creation process from ideation to distribution and analysis thereafter. It attempts to introduce 'campaign thinking' in the process. This level of thinking will speed up the creation process and introduce clarity in the content marketing team.

There isn't any solution that directly deals in this space which makes the content creation process very distributed and time-consuming. In that respect, Google Doc will be considered as a competitor.

[karmakaze]

Interesting. I'm generally buzzword adverse and hadn't heard MarTech or realize just how big and crowded the space is until I saw this graphic.

https://martechtoday.com/downloads/marketing_technology_land... (38MB)

[socialleaf]

That's correct. MarTech or marketing technology space is quite vast. Marketing, as a function, is dynamic and composed of various aspects. Marketers are not usually tech aware so they employ products that decrease their dependency on other functions, especially engineering.

If you study that graphic more you'll find a lot of solutions pitching the idea of 'no IT help required'. Trust me, that's huge relief for marketers. Another indication of a crowded space is demand. Demand for convenience.

Differentiation becomes really challenging in such a crowded space, I agree. From a product perspective, consistency in expanding the capabilities of your product can help set a long term relationship with the market. From the marketing perspective, positioning of the product should evolve in a manner that agrees with what's trending in the market.