Spit-balling; when will they put GSM chips in them? The cost of a data-plan could easily be reached with estimated figures for ads and selling usage data.
GSM is old-hat. The new cool is 5G chips embedded in TVs, and they are coming. And you won't be able to opt out unless you build a Faraday cage around the TV.
https://www.t-mobile.com/tvision/tvision-5g