[teyo]

Heya :) I work in this exact area it's tough but not impossible (based on over 20 years industry experience). You are right that hotels hate the commission, actually even more they hate the way they are treated by the big agencies and they are held basically hostage by the massive advertising spends of the big players.

It's an uphill battle, and a slow one, but chances are now things might actually take a turn for the better because the OTAs have suffered under the crisis too. There's a lot of similar projects out there as yours, but it's also a huge market. It takes a lot of work on the consulting side, because hotels are an industry that's ages behind other digitally-capable businesses. So you should look more to changing their mind than looking at the guest side, trust me on this.

I'd be happy to talk and share what I know, we need every hand we can get to turn the situation around. I also work directly with Google Hotel Ads and can share some insights there. Ping me on the email that's in my profile, there's a lot to explain and it would take a book haha.