[melbourne_mat]

"renting them out for this PR stunt just cost them the missed rental time"

Because renting them out generates no revenue, right?

"Maybe around 20.000"

At least the article used a formula for the calculation. You just picked a number at random.

[rurban]

You need actual customers paying that much, not hypothetical ones. That was my educated guess.

And the title was "His much did it cost" not how much it would cost.