[markus_zhang]

Lots of business people don't look at long term, especially the CXOs unless they founded the business themselves. They usually stay for a few years and move on, so quick wins are not only preferred, but are essential to their next move.

If a company has a short-sight problem, you can be sure that it comes from the brain. Ordinary employees, once they are not juniors anymore, tend to stick with a company, because jumping around every couple of years don't really look good on the resumes.