[Balgair]

Long term (10+ years?), I think these plant-based meats are the future. These early/middle stages are important, just like any product, and they'll find their fit in a crowded grocery store.

They are likely to be much healthier than meat (barring some real fun CRISPR gymnastics).

They can taste however you'd want them to taste. Think, Captain America 5 burgers, exclusively at Burger King. It'll taste like the best beefiest burger more so than real beef can. Sauces can help, but the underlying burger still has to hold up.

They're likely to be much cheaper as patents expire and 'store brand' burgers get out there. The competition will drive the price to near the cost of the ingredients, which I think are much cheaper than feeding the animal the ingredients for a few years and then eating the animal.

They're more resilient to shocks in the supply chain compared to animals (mad cow, hurricanes, climate change, etc).

They have a much broader market base than animals due to ethical and religious restrictions.

Barring some medical report that says they give you super-cancer, I think the product is just better suited to the marketplace.