[newacct583]

It is pretty clearly not. This is clearly a piece on marketing, and it seems abundantly clear that it's written from a detached perspective. "Ethics" is presented as an issue of opinion only, and the focus is on how Beyond Meat harnessed changes in that conventional wisdom to sell a product. In fact, I'd say someone who actually believes in ethical vegetarianism has more to complain about in this piece than you do.

Basically: you're starting a fight. Don't.