[canjoe]

Insurance can be cheaper if the customers lower their average risk burden. Lemonade tries to explain this, but not clearly:

“We seek to encourage good behavior and build a long-term relationship based on mutual trust by endeavoring to decouple our financial incentives from variability in claims. In our model, we minimize any incentive to deny legitimate claims as we aim to give back, rather than pocket, leftover monies. After our customers purchase a policy, we ask them to designate a charitable cause for us to support with the residual premiums from their policy. Despite there being no contractual obligation requiring us to donate leftover premiums to nonprofits, when a customer embellishes a claim, such customer reduces the total amount available that can be contributed to nonprofits. As a result, we believe customers are less inclined to embellish claims as they would be hurting a nonprofit they care about, rather than an insurance company they do not.”

[ianai]

Sounds like they’re trying to use an external source of altruism to reinforce altruism from their customers.

[forgotmyp77]

i think the name for that is hostage?