[praveen9920]

If you are early stage start-up, all your employees including engineers should be onboarded with the idea rather than technology choice. If you have someone joined you for any reason other than the excitement for idea, there is higher chance that you will find them going off track too often and it will drag you back

If you are mid-size company, I will assume that you can afford giving some breathing space for everyone to explore but still focus on the goal. You should ideally retain them with the culture.

These are the suggestions based on my experience. I may be wrong.

[nlitened]

There are also small software companies that are not VC-funded startups with flashy ideas — e.g. small bootstrapped consultancies and niche software shops.

In these companies you still have to hire developers for reasons beyond excitement for The Idea.

[praveen9920]

Services companies are different breed altogether. I am a co-founder of such services company, struggled a lot with attrition.

I realised that having people who love your culture will always have your back irrespective of what they do.

Also, Being a niche software shop, one could potentially become contributors to that technology which is exciting in itself.