[mgiampapa]

This is where Google will shoot itself in the foot trying to kill ad blockers and 3rd party extensions like paywall removers. Firefox is more than good enough, and if you take away uBlock and others that have a loyal following users are going to bail.

The fact that I can run extensions on Firefox for Android is a huge enough win that it's my default system browser.

[julianlam]

Keeping in mind that different users have different priorities, I still don't understand why Firefox doesn't make market this as their number one distinguishing feature.

[est31]

Remember that Mozilla gets their revenue from Google, an ad company. They'd undercut their main revenue source.

Another issue is he press. The press is usually very Firefox-positive and always covers it. They might turn on Firefox if it started blocking ads.