[gruez]

adguard - free and open source content blocker. you need to pay premium to add custom lists, but their built-in lists are good enough that I don't need it. manually entered filters are also supported.

if you use apps, it might also make sense to get a VPN based adblocker.

[jeremygaither]

AdGuard Pro adds DNS-based blocking via VPN, in addition to browser content blocking. It also logs tracker requests. The DNS-based blocking works on all apps, afaik.