[superkuh]

>It should be no surprise that the HEVC standard has some use in broadcasting, but its use on the web is estimated to be at 12%. If one considers that broadcasting is a rich but declining market and video on the web is constantly rising, one understands that ISO standards will be gradually relegated to a more and more marginal market.

True enough. But at least in the USA all the satellite companies, and their set top boxes, are being forced to switch to HEVC because their half of their physical frequency spectrum was stolen by telcos. So there'll be substantial amounts of people making hardware for quite a while. The web isn't everything yet.

[nolok]

What does a frequency have to do with a video format? And how do you define stolen?

[superkuh]

The amount of data you can transmit over a radio link is proportional to the span of frequency you use. Your bandwidth. Satellite operators used to have almost all of C band's frequency span. Changes were recently pushed through to give half of this to mobile telcos. So now the satellite operators have to push the same amount of video/media with half the physical resource to do it. So they need to send half the data. The FCC has literally told the incumbent sat users to switch to HEVC to accomplish this.

[el_isma]

Frequency gives you available bandwidth. Less bandwidth forces you to compress it more. So you either send worse quality, or compress it better with a newer/better codec.