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by fmajid
2209 days ago
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> “Covered most or all of the industry” I think that is a very partial reading of the forces at play. Apple may be 20% of unit sales, but an overwhelming majority of industry profits and has a lock on the best demographics (the rich and the young). AFAIK they haven’t decided, even if historically they tended to prefer ITU/MPEG standards (but boycotted Blu-Ray). AV1 has Netflix and Google/YouTube behind it. Not sure about Amazon, but they own Twitch which is on the AV1 side. In an era where the content providers also control the app through which it is delivered, they have the control over which codec gets chosen, not the hardware manufacturer. They may tactically choose to use hardware-accelerated standards like HEVC when trading off the royalties they have to pay vs. using less battery life on their customers’ devices, but in the long term it seems to me AV1 will prevail |
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They want VVC. After all MC-IF was co-founded by Apple. But that doesn't mean MC-IF will succeed. Having everyone on the table does not necessarily mean positive results will come.
VVC will finalise in July. So we will know soon.