[andreasduess]

I started up a botanical brewery. We make non alcoholic drinks from medicinal mushrooms and we’re about three weeks away from launching our chaga based drink. We were supposed to launch in March, but COVID threw a spanner into the works. You can check it here: https://borealbrewing.ca

Putting out a real product has been an insane amount of work, from getting the brand designed to finding somebody to actually help with production, but it’s been a fantastic learning experience. I’m really hoping that we’ll get the product out with no further delays, as it’s full of, amongst other good things, antioxidants which are great immune boosters.

[fufmaya]

First off, it looks like you've really worked hard at this, and it looks really interesting. It's something that I would try if I saw it in a store. I would expect to find it at any of the health food stores locally.

I mean the following constructively:

Why the focus on ditching alcohol? It's a big turn-off and I'm not even a regular drinker.

Seems like the wrong messaging immediately.

Sell your product on its own merit, not with an up-front negative message that judges people's alcohol intake.

[andreasduess]

I stopped drinking alcohol three years ago because, as I was getting older, it wasn't working for me anymore. Two or three beers and I would feel it the next day. The drink was born out of the desire to create an alternative to alcoholic drinks. Also, there is a big movement away from alcohol right now, with people looking for alternatives and I was hoping to tap into this. But, looking at the site with a fresh eye, I think you're making a good point. Perhaps it comes across as a little judgy.

Thanks for pointing this out, I'll do some thinking.

[wastedhours]

Non and low alcohol is a massively growing market - it's not about judgement, but about creating an adult drink that doesn't have alcohol. Whether that's for people on medication, designated drivers, recovers, or those who just want something else.

It's very common to market these sorts of drinks as non/low alcohol as that's part of the appeal.

[codeadict]

Very true, I'm a frequent person to Kava/Kratom bars where I live and there are several of them with lots of regular clients so non-alcoholic beverages seem to be a good market.