[valueprop]

Thanks! We are exploring business models. If there's traction with low operating&marketing costs, we can afford not to charge a commission, but instead charge later for optional premium services/functionality. bidroom.com charges tourists instead.

Prior experience in the hospitality industry: none. Just started a few months ago.

(1) That's a good point. Didn't consider the marketing costs for the hotel direct bookings.

(2) Do you refer to https://www.google.com/travel/ and https://ads.google.com/hotels/ ?

We looked at these. Since hotels aren't allowed to post best prices for direct bookings, a tourist will see in the booking list:

Expedia $100; Booking $100; Direct (or hotel name) $100

Without a better price, they'll choose one of the known brands.

Any suggestions on how to tackle Google Hotel Ads?

[billme]

Honestly, unless you’re able to find a way to exploit the downturn related to the global pandemic, in a way that you’re able to maintain growth post pandemic, my advice would be to pick a new industry, since this is one of the industries that is in my opinion well know for killing countless startups.

If I had to give a singular piece of advice, I would suggest contacting large enterprises that still book hotel rooms, find the person who has the most control over bookings, and ask them, as it relates to the pandemic, if there’s service they feel is missing. B2B business has a much longer time to revenue, but the revenue is much more predictable. This would also solve the issue of Google, since they’re focusing to my knowledge on consumer market.

Lastly, this is a very regulated industries, I would suggest getting off the record advice from attorneys on potential legal issues based on any model you do find a product market fit for.

[valueprop]

Appreciate your insight! Will seriously consider that.