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by Ave 2206 days ago
The maps are really cool. How are you guys managing to find customers given that the product is fairly niche?
1 comments

Thanks, glad you like them.

We're figuring that out right now. We've got a FB ad campaign going and have gotten a few sales, but this line just went live on Wednesday. Our original maps (released at the end of March) were all of Vermont ski mountains and with ski season cut short by the pandemic, we think we missed the boat timing wise.

Our main priorities right now are expanding our geographic reach so that more people can find something that they like. We've got a few more series in the works that we should have up within the month that will greatly expand our offerings.

Then... FB ads, content marketing, target blogs and relevant traditional media? Maybe try and get prints in visitors centers, lodges, hotels, etc?

I would try REI and wta.org and follow the trail from there.