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Always offer your worst, most embarrassing moment -- the exact time you and your company were nearest death: the board meeting where your lead investor tried to have you deposed, sending you crying and running into the bathroom where you fall down, smash your head on the toilet bowl and end up in the ER for 19 staples and a CAT scan. The next day, an epiphany struck you, allowing you to patch things up with your big investor and send the company sprinting toward fortune.

A lot of people just talk about the epiphany. Don't forget about the tumultuous board meeting and the concussion in the bathroom. The bad times are as interesting--or moreso--as the good times.

Good stories will be told. Boring ones will go wanting.