I'm not telling you specifically who, obviously, but we have 3 clients that order a post from us about once a month for at least $1,000. The posts typically are:
- 2000 to 2500 words
- FAST (48 hour) turnaround
- ready to be published without more than a simple read through
- voice consistent with other posts that we may not have written for them
- well cited or referenced
The clients are
- b2b environment selling into the enterprise
- companies that generate b/w 10M and 100M in business
- tech companies that have a disproportionally small digital marketing team thus the need to outsource.
Example, in early March we wrote a series of 3 blogs posts about security challenges for transforming your organization to WFH. $2500 for a total of ~6000 words, ordered Monday morning and delivered Wednesday night.
As someone who has been thinking about doing some ghost writing for b2b/enterprises/startups as a nice side-income but never got to actuallly do it.
This is a great footprint for me to try and crack something to submit (monday) ideally.
I already applied to a great SaaS which I see an open call to write blogposts for in their newsletter. The CEO asked which topics I would like to write about and I submited 2-3 rough ideas, and he thought they were OK and asked for a draft.
I never followed through.
I don't have any blog although I think I could do it.
Would you mind emailing you for some more specific advice or editorial peer review in the moonshot case I finally get to write some shit?
2-2.5K for a blog post sounds excessive in length, specially for b2b companies that sounds like they post often.
I have quite a few blog posts and 1200-1600 is the sweet spot that I get pretty much 100% readership. Anything longer than that gets bookmarked but never read.
I'm glad that works for you. Long form posts (2k+) are most often deep product breakdown/review or how-to guides. My experience has been that such pieces perform very well across a variety of important metrics when the quality is high.
- 2000 to 2500 words - FAST (48 hour) turnaround - ready to be published without more than a simple read through - voice consistent with other posts that we may not have written for them - well cited or referenced
The clients are - b2b environment selling into the enterprise - companies that generate b/w 10M and 100M in business - tech companies that have a disproportionally small digital marketing team thus the need to outsource.
Example, in early March we wrote a series of 3 blogs posts about security challenges for transforming your organization to WFH. $2500 for a total of ~6000 words, ordered Monday morning and delivered Wednesday night.