[swalberg]

I wrote an online payroll system that helps Canadian families through the employee tax issues they run into when they hire help around the house.

I ran into the same problems when we hired a nanny for our kids, and wrote some scripts to help me out. When the nanny left for another family she asked if I could write down how to do it all because the new family had no idea what they were supposed to do.

I realized I had a business on my hands and turned my scripts into a web service.

So if your company started out as a way to scratch an itch, or solve a problem, telling the story of how you solved the problem isn't a bad idea.