[TheBurningOr]

>> we as consumers have brought this upon ourselves because more often than not, we don't distinguish based on features, we select based on price, so we have given airlines every incentive to pull these kinds of tricks.

True, but at the same time, there is very little way of distinguishing between features. Policies like extra baggage charges are extremely poorly labelled for most major airlines such that charts like this one (http://www.airfarewatchdog.com/blog/3801089/airline-baggage-...) are not uncommon to make sense of all the different policies. Furthermore, policies like the charge for extra headphones or TVs seem to vary not from airline to airline, but airplane to airplane, depending on the media equipment that the plane is outfitted with.

I think consumers do want those extra perks and would be willing to pay more for them, but simply do not have the means to make sense of the byzantine airfare purchasing 'system' that we have. Hence, consumers go with the lowest price as the one thing of which they can be sure. This is why I think Hipmunk is so important as a startup. It's the first attempt by a flight search engine to rank and display flights not just by price, but also by some of these other features.