The justification for the Fairness Doctrine was that the airwaves were a public resource and that anyone using that resource was required to use it responsibly and in the interest of the public.
Right...specifically, a limited public resource. The simple version goes like:
Broadcast spectrum is a limited resource. Said resource is owned by the public but since it is limited, you need a license to make use of it. In order to retain a license, you need to operate for the public's interest, convenience, and necessity.
It's also the basic reasoning behind such things as content restrictions and the system by which you can complain about something that is broadcast. If enough people complain about something you broadcast, it can be argued that you are not serving the public's interest and so be fined or lose your license to broadcast.
It's why cable programming is more restricted by a network's desire to avoid pushback from advertisers or cable carriers due to complaints (rather than anything under the jurisdiction of the FCC). They aren't required to serve the public interest in the same way, but market forces apply some of the same pressures.
In this case, I see social media platforms as being more like cable networks than broadcast networks. You won't see specific government content restrictions on most (legal) content hosted on these services because they don't require a license. However, they still face backlash if they piss off enough customers and/or advertisers.
Broadcast spectrum is a limited resource. Said resource is owned by the public but since it is limited, you need a license to make use of it. In order to retain a license, you need to operate for the public's interest, convenience, and necessity.
It's also the basic reasoning behind such things as content restrictions and the system by which you can complain about something that is broadcast. If enough people complain about something you broadcast, it can be argued that you are not serving the public's interest and so be fined or lose your license to broadcast.
It's why cable programming is more restricted by a network's desire to avoid pushback from advertisers or cable carriers due to complaints (rather than anything under the jurisdiction of the FCC). They aren't required to serve the public interest in the same way, but market forces apply some of the same pressures.
In this case, I see social media platforms as being more like cable networks than broadcast networks. You won't see specific government content restrictions on most (legal) content hosted on these services because they don't require a license. However, they still face backlash if they piss off enough customers and/or advertisers.