|
|
|
|
|
by hashberry
2200 days ago
|
|
I have a personal gmail and a work gmail (G Suite), each using my full name, but both run in separate browsers using the same IP address. I always wonder if Google keeps a "master record" of people and all their associations, if not for security or to work with law enforcement. |
|
In my experience in adtech, not only can Google do this pretty accurately, but other third parties as well (e.g. DMPs and the like.) Even if they couldn't make a deterministic association, they have enough data points to make a probabilistic association with high likelihood (ex: "Given all these data points, we're 95% confident that these two people are the same. Therefore we're going to attribute the actions to the same person.")
Now, to qualify my response a bit, this isn't necessarily for security / law enforcement, but mainly for better targeting parameters. Example: frequency capping of ads (buyer specifies that you only see an ad X number of times in a given time period) or more relevant targeting (you don't see completely different ads in different browsers as if you're from two non-overlapping demographic groups.)