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by andygcook
2207 days ago
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The study this references was mentioned in the book Influence by Robert Cialdini. IIRC, even using the word because with a circular objective results in higher compliance. For example, “Excuse me. Can I use the xerox machine because I have to make copies?” resulted in 90%+ compliance rate vs. a ~50% rate with just “Excuse me. Can I use the xerox machine?” My memory is probably slightly with the exact percentages, but I always found that study fascinating. |
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