| I've seen many founders slowly grind out their spirit in a bad market. So the first thing you need to clarify is: - do your customers know that they have a problem - is the problem painful enough that people are happy to pay for a solution - do your customers have money? I've been running a SaaS for professional freelance photographers for 10+ years now. Customers going bankrupt really drives up my churn rate. It's a frustrating market. I keep the company around because it's profitable, but I would never want to invest additional work in that product. I also once built a sound plugin to add 3D audio support to existing movie production software. Pretty much no chargebacks and no returns at a much higher price. Here, marketing was easy because a good prospect would buy 20 licenses in bulk for the entire studio. We got featured on magazines, had interviews with famous actors, musicians, and directors. In short, everyone was feeling great about working on it. I've also released some games that gained no traction even when I made them completely free with no ads. That was pretty frustrating. What I'm saying is choosing the right market can make the difference between you feeling great and making easy progress, and wasting lots of effort only to feel frustrated later on. Make sure you choose a market that makes you happy. There is a reason why nobody is making X optimized for broke cynics. |
People really do underweight enjoyment when they choose something to build. There's a lot of dimensionality when choosing something to work on, but enjoyment is one of the most important.