| > You will find plenty of marketing experts all around you, but none of them will work for a commission There are many marketers who will work on commission (e.g., affiliate marketers, some/much of which is not BS). The challenge is creating a context in which a producer and seller can work well together. Specifically: 1. The seller needs to have a product that people want. That’s product-market fit. 2. The seller needs to be willing to pay the marketer enough to make it worth their time. Many producers fall woefully short in this department. Sometimes it’s because the producer is cheap, sometimes because they don’t value marketing, sometimes it’s because they don’t price the cost of marketing into their product (either not at all or not correctly). 3. On top of all of the above, there needs to be a sales funnel that converts. This can be set up (even crudely is ok) by the producer, or it can be set up by the marketer. Note that a good sales funnel takes time to develop and refine, and doing so is expensive —- expensive to the point that the marketer maybe should be a co-owner rather than a hired gun. If a producer is missing any of the above, they will naturally only attract folks who will work for a flat fee rather than a commission, and that’s because the groundwork has not been laid for a commission system to work / be worth their time. |