|
|
|
|
|
|
by simonw
2214 days ago
|
|
|
The biggest myth of SaaS (and startups in general) is "if you build it, they will come". You win your first one hundred customers one at a time, through massively high touch sales. Once you've hit a hundred, you might start seeing some organic growth via word-of-mouth - maybe. But you gotta put in the sales effort to get there. If you're an engineer with no sales experience this can be a painful lesson to learn! |
|
|
I built an app that helps people have a better gaming experience and my domain is basically just the best Google Trends keywords concatenated. I immediately had 500 monthly unique visitors just from Google organic search.
But launching a bikini brand, for example, took lots of advertisement and social media presence and sales dropped as soon as we stopped paying everyone for ads.