[drchiu]

Beyond the question of whether it’s your marketing, is it also a problem of the size of your addressable market? How novel is your solution compared to the ways (Ie. how well) existing solutions work?

I’ve been in projects before where things grew very easily due to no effort simply because people wanted that product. And then in other projects where the solution is elegant but people were already satisfied with existing solutions. And so the few who wanted it simply meant the product was niche.

Zapier is one that comes to mind where I could see the solution, before its successes, could have gone either way. Either people were happy with their existing workflows and ignore what Zapier could do, or it would change their lives. If your product is defining a new segment, this could be the problem.