[projektfu]

Google charges me for the privilege of them placing an ad at the top of the search result when people search for the exact name of my business. Or if they type my domain name into a search box. I pay to win an auction to have my business be the first ad when people search my exact name.

Yelp adds value by putting my competitors above me when people search my exact name. They then offer me the deal Google gets.

GrubHub is spending VC money to win the google auction and then they offer the restaurant the great deal of handing over the profit margin to them. They’ll continue elbowing out paying restaurants after that to keep the money flowing, so the restaurant is paying for the privilege of paying GrubHub.

What a great time for small business.