[rickpmg]

Food for thought (no pun intended)

The value that GH added here was that they were higher up than any of the restaurant's competitors, too.

So, absent of GH, that pizza sale, instead of going to GH, might have gone to a competitive pizza place.

So the restaurant has to evaluate-- it is better that I get the order through GH, or that I don't possibly get the order at all, and it goes to a competitor?

[radley]

That makes no sense. If I do a search for a restaurant by name, I'm not going to spontaneously pick a competitor because Grubhub wasn't there.

[rickpmg]

The parent didn't say how they found the new place... by name, or by searching for pizza [cityname]. You are right if it is the former.