Grub-hub sometimes does this without the restaurant's knowledge or permission[1]. I believe in most other industries that's considered fraud or trademark violation?
That's also my understanding of it, that does sounds like a business model based on trademark violation / brand impersonation.
The only reason they get away with it is they target small restaurants which are unable to defend themselves. They would try to create a fake <yourlocalcityname>mcdonald.com, it would be taken down immediately.
"...By reusing our image for marketing purposes without prior written consent, you agree to a $3 royalty fee per page view."
IANAL, so no idea if that could be held up in court, but would be fun to see someone try.