Personally, I find social media to be very problematic. I strongly dislike facebook, twitter, etc. for how they are affecting the way so many people think. It's not because of their business models, it's because I think their product is fundamentally bad for people.
That line of reasoning doesn't lead to any opinion of google, apple, amazon (except youtube, which has some of the problems of social media).
For me, I’m not on twitter or Facebook. I’m “stuck” with google until I get off my rear and migrate my gmail. I signed up when it was invite only and have about 15 years of email history with it. But that’s the only google product I use.
Facebook doesn’t really offer much more than “social” but I can have gmail without using any of google’s other products, including search.
I used amazon a lot in the past but less and less and probably never again based on their response to COVID.
So, for me at least, it’s not the companies so much, I’m pretty disappointed in all of them. It’s the features and I just don’t see a need to be on anything social media related these days unless we’re counting HN as social media. This is close as I come anymore. But, again, for me, buying from amazon or having a gmail account isn’t the same as following what social media has to offer...
That line of reasoning doesn't lead to any opinion of google, apple, amazon (except youtube, which has some of the problems of social media).