[munk-a]

Extremely frequently - I love to bash marketing at every given opportunity but books are tough - if I hand you a book you have no way to do a surface evaluation without leaning on associated knowledge - is it by an author you know - is it part of a series you like[1]. If not, then you've got the dust cover summary to go on and those will often be overwhelmingly positive even if it isn't warranted.

A friend of mine is an independent author who self-markets their books and they've learned over years where money will pay itself back and where you're throwing it into a hole - but not investing in promotion at all just means you'll be relegated to obscurity.

When I'm shopping for a broom I have some expectations - I've really grown to appreciate the rubber headed brooms over bristly ones and I am pretty tall so length is a decent consideration... When I'm shopping for a book, what do I have to go on? Cover art and the summary, probably... and those are hardly helpful.

1. Specifically I'm thinking of multi-author series like SW:EU or Dragonlance.